Apple Shot on iPhone
Mitch Marner shot by
Auston Matthews
This was the first Canadian Apple Shot on iPhone X campaign during their NHL partnership. The goal was to break through the sea of sameness in the oversaturated market of hockey advertising in Canada. To do this we needed to show an authentic, intimate, and fresh perspective of the players, and to do that we needed to go where the big cameras couldn’t. So we gave two of hockey’s biggest stars iPhones and we put them behind the lens.
And here’s all the social 6s, stitched together:
Apple Shot on iPhone
with hockey tape
Ft. Marc-Andre Fleury & Mark Stone
In round two of the Apple and NHL parnership the disruption didn’t stop. Again, we continue the idea of taking the iPhone to places the big camera can’t. This time in the hands of two other beloved Canadian NHL superstars, Marc-Andre Fluery and Mark Stone. It’s about showing the game like it’s never been seen before with something synonymous to every Canadian player. They all have it in their bag - Hockey tape.
Here’s 3 social 15s, stitched together:
And here’s 5 social 6s, stitched together:
