Major League Socks makes Major League Heroes

When the pandemic struck, the NHL shut down. For a business that depends on professional sports like Major League Socks, that meant business shut down too. We helped them temporarily pivot by replacing the faces of the NHL hockey stars that used to be on their socks with the faces of Frontline Healthcare workers.

We did a lot of good, raising $10,000 for the Canadian Red Cross. And we also kept Major League Socks relevant during the shutdown.