Orville Redenbacher’s Official Snack of the TV Marathon

Everyone knows Orville Redenbacher as a brand synonymous with entertainment and movies. When we were briefed on Popcorn Chips being the "Evolution of Popcorn", the natural step was to own the evolution of entertainment. Thanks to streaming sites like Netflix, people aren't just watching TV, they're binge-watching it. We captured this phenomenon in our campaign to launch Orville Redenbacher's Popcorn Chips in Canada.